Behind the brand


Meet Kate and Joel, two individuals brought together by a shared love for nature and design. 

For Kate, there's no greater joy than being amidst the greenery, tending to her garden. Meanwhile, Joel is passionate about making things and figuring out how things work. He's always been fascinated by the intersection of form and function, constantly tinkering with ideas and prototypes to create something that seamlessly blends into everyday life.

Their journey has been one of constant movement, navigating through different spaces and lifestyles. Living in apartments and transient environments, they faced the challenge of limited space and the desire to cultivate their own greens. But rather than letting obstacles hinder their passion, they saw an opportunity to innovate.

Their vision was clear: to design a product that not only catered to their gardening needs but also matched their home's décor and practicality. Thus, they embarked on a mission to create a user-friendly solution for urban green thumbs. Combining Kate's expertise in gardening and Joel's knack for product design, they set out to craft something unique—a product that would not only support the growth of plants and vegetables but also seamlessly integrate into any urban home.

Driven by their shared values of functionality and sustainability, Kate and Joel have poured their hearts into designing a solution that would empower urban dwellers to cultivate their own greens, regardless of space limitations. And so, their journey continues, with each innovation bringing them closer to their goal of making gardening a reality for everyone, no matter where they call home.

Back to blog